The Gutmann Center for Portfolio Management has been relaunched as the WU GUTMANN CENTER FOR PORTFOLIO MANAGEMENT www.gutmann-center.at We are pleased to announce the continuation of our successful and renowned activities and would like to invite you to our first WU GUTMANN CENTER PUBLIC LECTURE (apologies for any cross-listings!) Date: January 20th, 2010 (Wednesday) - 4:30 pm Location: Bank Gutmann AG, Schwarzenbergplatz 16, 1010 Wien Speaker: Prof. Dr. THORSTEN HENS, University of Zurich http://www.isb.uzh.ch/institut/staff/hens.thorsten/index.php Title: BEHAVIORAL FINANCE FOR PRIVATE BANKING Abstract: This presentation shows how behavioral finance can be applied to private banking. The application is based on a mixture of scientific methods: laboratory experiments, careful economic modelling and mathematical reasoning. Moreover, the application draws from profound experience that we could gather in the Swiss Banking Industry. About Thorsten Hens: Thorsten Hens is an economist from Germany. He is Swiss Finance Institute Professor of Financial Economics and director of the Swiss Banking Institute at the University of Zürich, Switzerland as well as a Fellow of CEPR and an Adjunct Professor of Finance at the Norwegian of Economics and Business Administration in Bergen. He studied at the University of Bonn and at DELTA in Paris and previously held professorships at Stanford University and at the University of Bielefeld. His research areas are -- among others -- Behavioral Finance and Evolutionary Finance. According to the Handelsblatt ranking Thorsten Hens was ranked among the top 10 economics professors in the German spoken area (Germany, Switzerland and Austria). In researching how investors make their decisions, Professor Hens draws on work in Psychology and applies insights from Biology in order to understand the dynamics of financial markets. His consulting experience includes application of Behavioral Finance for Private Banking and evolutionary finance for asset management. Please REGISTER: Mail: dorothea.grimm(a)wu.ac.at Phone: +43-1-31336-4244 Contact and further information: WU Gutmann Center for Portfolio Management WU Wien - Department of Finance, Accounting and Statistics Mag. Dorothea GRIMM Heiligenstädter Str. 46-48, 1190 Wien www.gutmann-center.at